Devon Akmon

I’ve slowly been reading Charlene Li and Josh Bernoff’s book, Groundswell: Winning In a World Transformed By Social Technologies (Harvard Business School Press). So far, it’s been a really informative read. I highly recommend this book to anyone interested in learning more about the ways in which social media are transforming our daily lives and professional work.

We are currently in the process of developing a social media plan for our institution. While conducting some additional research, I stumbled upon this useful presentation on social media technographics developed by Li, Bernoff, and their company, Forrester Research. Most of this material is featured in chapter 3 of the book. In short, like most things, it pays to know your audience when developing or utilizing these tools.

So, what type of social media user are you, dear reader? I clearly fall within the “creator” category.

On a final note, I just discovered the Groundswell blog and have added it to my RSS subscriptions. Recommended reading.

- Devon Akmon