More Google Goodness – Google Local Business Center
Posted by Devon Akmon | Filed under Technology, Work
Google manages to create new products at a lightning pace. Yeah, some of these stay in beta forever and others don’t seem to be the most useful. However, overall, Google does have a pretty impressive collection of web tools.
Recently I was informed of one such tool, the Google Local Business Center, which let’s you create a free listing for your business to help customers find your location on Google Maps. Think about how often a customer/client Googles your company for information on your business and its location. The Google Local Business Center let’s you claim your business’ location on Google Maps. Further, it provides an opportunity to add rich content to your listing, including photos and videos, and information on parking, payment options, and other relevant information for guests.
Like all things Google, there is a terrific dashboard for registered users that captures vital analytics. This includes:
- Impressions: The number of times the business listing appeared as a result on a Google.com search or Google Maps search in a given period.
- Actions: The number of times people interacted with the listing; for example, the number of times they clicked through to the business’ website or requested driving directions to the business.
- Top search queries: Which queries led customers to the business listing; for example, are they finding the listing for a cafe by searching for “tea” or “coffee”?
- Zip codes where driving directions come from: Which zip codes customers are coming from when they request directions to your location.
Another great features is the ability to create web-based coupons for your listing. We just piloted this and looking forward to seeing how frequently the coupons are used.
We’re really excited about this simple, yet important web tool. The analytics and coupon features are great, and we look forward to monitoring the details to help better inform our marketing.
If your business is not yet listed on the Google Local Business, you are missing out!
- Devon Akmon
Tags: Technology, Work
One Response to “More Google Goodness – Google Local Business Center”
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Foursquare For Businesses | Devon Akmon Says:
August 11th, 2010 at 10:11 AM[...] November I reported on the advantages of managing your business using the Google Local Business Center (now Google Places). It’s an excellent tool for updating and managing business location [...]
